Urgent content requests
Urgent content requests happen in all agencies. In the rush to publish, the quality of content is often overlooked.
Approach to urgent requests
Plan for and communicate what you need to check and how to go about it when you receive an urgent request.
- Fixed deadline requestsAt a minimum, there are some fast and easy checks you can do so your content can be in a good state when published.
- Important non-urgent requestsIn many cases, content is important but not necessarily deadline-driven. Negotiation and clear processes are key to improving outputs.
- Prepare for urgent requestsTips to help your agency be ready for urgent requests include building relationships, planning and communicating expectations.