The means it’s official.

Australian government websites always use a domain. Before sharing sensitive information online, make sure you’re on a site by inspecting your browser’s address (or 'location') bar.

This site is secure.

The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Guidelines and standards checklist

Review the types of guidance your agency needs to endorse. Use the guidance throughout the content lifecycle. This will help ensure your agency meets government standards


These are the types of guidance to apply throughout the content lifecycle:

  • Accessibility, inclusivity and diversity

    Writing for accessibility and inclusivity. This helps content authors to know how to apply WCAG 2.0.

  • Branding and style guide

    How your agency maintains its online brand values. Includes narrative, visuals and tone of voice.

  • Content strategy

    Outlines the goals of your agency's content strategy. For example, reducing outdated content and producing content based on user needs

  • Content Guide

    A Content Guide to help Australian Government teams design simple, clear and fast content.

  • Search engine optimisation (SEO)

    How to Writing for search engines. Help to help users find and understand your information. Why SEO strategy is important, how to apply a strategy, and drive better results.


These are government standards you'll need to meet:

  • Accessibility

    How you make content available for everyone. This includes people from non-English speaking backgrounds.

  • Copyright

    What you permit users to do with your information.

  • Digital Service Standard

    Your agency must assess its services against the Digital Service Standard. This applies to any service designed or redesigned after 6 May 2016.

  • Domain names

    How you manage the purchase, registration and use of internet domain names.

  • Freedom of Information

    What you need to do to comply with the Freedom of Information Act

  • Language

    How you ensure content is available for everyone. This includes people from non-English speaking backgrounds.

  • Privacy

    How your agency collects and uses personal information. This must comply with the Privacy Act.

  • Records and information management

    This refers to the process and the people involved in recording and removing content in a responsible way.

  • Security

    What security measures are in place for your online information?

  • Social media

    Social media standards of use for employees. To apply when they engage in conversations or interact for official, professional or personal use.