Apply a content governance model
Work towards a content governance model to improve and report on, outcomes and efficiencies. There are 3 main types of content governance model.
Decentralised content governance model
This model has the least content maturity. Subject experts create and publish their own content. They may also send their signed off content to a publishing team. This model can indicate a basic content maturity level with little or no strategy.
Pros: Faster content approval and publishing.
Cons: Managing content is localised. For example managing content in a business area rather than agency-wide. There may be a tendency to put business needs before user needs. It’s often impossible to oversee quality standards such as plain English, readability, and accessibility. It’s difficult to establish overall editorial consistency.
Centralised content governance model
Centralised content governance brings a level of strategy, quality standards and a user-focused approach. A central content team oversees content. The team may also be responsible for high-profile services. These may be publishing teams who work on requests from subject experts.
Pros: A content strategy, supported by guidelines and templates, encourages capability building. This also helps to build a content community. Quality checks are part of the workflow to ensure continuous improvement.
Cons: Often a complex workflow. There can also be delays in negotiating and finalising content.