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Set up your governance

Set up a content governance model to align with the goals of your content strategy. Be clear about quality standards, who owns the content and who does what.

Why govern content

When you govern content:

  • you bring together the right people, expertise and accountability. Everyone works to improve your agency’s service to the public.
  • you report on agreed measures of success. This helps to build trust and get buy in. It also helps deliver on the goals of your content strategy.

Start by understanding your agency’s content maturity level. Align it with an improved content governance model.

Steps to govern content


Content strategy output

What you'll get

  • An agreed governance model
  • A signed off content production workflow

What to do

Add to Part 7: Content governance, in the Content Strategy Template

    Develop your strategy phase

Clean up phase