The means it’s official.

Australian government websites always use a domain. Before sharing sensitive information online, make sure you’re on a site by inspecting your browser’s address (or 'location') bar.

This site is secure.

The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Why use goals and success measures

A content strategy aims to deliver improved content to businesses and people. It is important to set goals and measure the output of your strategy so it can continue to improve.

Learn to set goals, measure and report

Learn how to set goals, objectives, KPIs and measure content success.

Content strategy output

What you'll get

  • Content strategy goals
  • Agreed measures of success

What to do

Add to Part 6: Success measures, in the Content Strategy Template

    Research and analyse phase

Develop your strategy phase