The means it’s official.

Australian government websites always use a domain. Before sharing sensitive information online, make sure you’re on a site by inspecting your browser’s address (or 'location') bar.

This site is secure.

The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Maintain and improve content

Set a review process to maintain and improve content. Use your data to keep it relevant for your users.

Content, information and technology can change at a fast pace. The business and user needs can also changeas can how you measure success.

How relevant your content is relies on you continuously maintaining and improving it. How well you do this, determines how well you meet the needs of your users.

The message is clear: focus on the tasks, goals and customer first and always.

Gerry Mcgovern, Content Marketing Experience

How to maintain and improve content