Manage content requests

Know who’s involved and what needs to be done to manage business-as-usual content requests.

Created by: Digital Transformation Agency and the Attorney-General's Department
Reviewed: 1 March 2018

What is the content lifecycle?

The content lifecycle defines the people, workflow, skills and tasks involved in producing content.

Each content production stage focuses on user needs with checks to ensure the quality and relevance of content throughout its lifespan.

Use the content lifecycle to get content published, keep it relevant and continuously focus on value for the user.

When you apply the right skills at every lifecycle stage, you ensure content quality and relevance and a channel- and audience- approach.

Plan content
Plan to define the end-to-end content task so the broader team has clarity about user needs and business goals.
Create content
Start the process of creating content by guiding authors in how to write for plain English and web standards.
Check and revise content
Involve the right people and expertise to check content quality before revising and final sign off.
Sign-off content
Create a brief or checklist for final sign off, so the approver knows what they need to do.
Publish content
Prepare and check that quality content is uploaded into your CMS platform and, publish it live.
Maintain and improve content
Set a review process to maintain and improve content. Use your data to keep it relevant for your users.

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