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Identify business needs

Understand what your agency's business objectives are so you can align your content strategy.

Why align with business needs

The key to creating a successful content strategy is to align to your agency. All agencies have a corporate plan that should include a vision, mission and goals. Aim for your content strategy to achieve these.

How to identify your business needs


Content strategy output

What you'll get

  • An agreed understanding of business objectives

What to do

Add to Part 2: Business goals, in the Content Strategy Template

    Where to begin phase

Research and analyse phase