The means it’s official.

Australian government websites always use a domain. Before sharing sensitive information online, make sure you’re on a site by inspecting your browser’s address (or 'location') bar.

This site is secure.

The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Identify business needs

Understand what your agency's business objectives are so you can align your content strategy.

Why align with business needs

The key to creating a successful content strategy is to align to your agency. All agencies have a corporate plan that should include a vision, mission and goals. Aim for your content strategy to achieve these.

How to identify your business needs

Content strategy output

What you'll get

  • An agreed understanding of business objectives

What to do

Add to Part 2: Business goals, in the Content Strategy Template

    Where to begin phase

Research and analyse phase