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Choose and configure your CMS

A content management system (CMS) is a tool that helps you manage content all in one place. Learn how to choose the best CMS for your purposes and get the most out of it.

The role of a CMS in the content ecosystem

Your CMS fits between your content strategy and your website. It’s the middle ground where you can manage your content lifecycle. This includes content creation, editing, approvals, publishing, improving, maintaining and removing

  • The content strategy determines the information that needs to be created for use on your website.
  • The CMS helps to manage the process of getting the content onto your website.
  • The website uses the published content in the CMS and presents it to your users.

This diagram shows where your CMS fits between your content strategy and your website.
Your CMS fits between your content strategy and your website.

Why use a CMS?


A content management system, as its name suggests, makes it easier to create, manage, store and work with your content. It also supports things like content workflow, lifecycle, and user roles (content creators, editors, approvers, publishers).

Content strategy output

What you'll get

What to do

Add to Part 8 in the Content Strategy Template

Analyse and discuss CMS requirements with your development team.

Create user-centred content phase