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Guides

Content auditing

With millions of gov.au web pages currently live, we need to reduce the clutter. Users need to be able to find and do what they need to do easily. A content audit is where we begin.

Content auditing takes a close look at your digital estate. This could be anything from 50 websites to 15 applications or a single service. You can gain a clear understanding of what you have and where it lives even if only to begin thinking about maintenance or content removal.

During the task you will gather evidence to make decisions and plan actions such as:

  • removing unnecessary content
  • improving the quality of what remains
  • identifying content gaps

Why audit content?

Research tells us that around 55% of Australians who look up government information and services online experience a problem. Government publishes a lot of information and it can be hard to understand. Users often find it hard to work out what we are asking them to do.

A good content audit can help you scope and budget for content improvement and reduction projects.

It also helps you create benchmarks to report on improvements over the content lifecycle.

This guidance has been co-created with the Department of Industry, Innovation and Science.

Give us feedback

This is the first release of Guides. We’d love to know what’s missing or could be done better.

Gives us feedback via email: guides-feedback@digital.gov.au