With millions of gov.au web pages currently live, we need to reduce the clutter. Users need to be able to find and do what they need to do easily. A content audit is where we begin.
Content auditing takes a close look at your digital estate. This could be anything from 50 websites to 15 applications or a single service. You can gain a clear understanding of what you have and where it lives – even if only to begin thinking about maintenance or content removal.
During the task you will gather evidence to make decisions and plan actions such as:
- removing unnecessary content
- improving the quality of what remains
- identifying content gaps
Why audit content?
Research tells us that around 55% of Australians who look up government information and services online experience a problem. Government publishes a lot of information and it can be hard to understand. Users often find it hard to work out what we are asking them to do.
A good content audit can help you scope and budget for content improvement and reduction projects.
It also helps you create benchmarks to report on improvements over the content lifecycle.
This guidance has been co-created with the Department of Industry, Innovation and Science.
- Step 1. Prove the valueOne of the first questions you may be asked when pitching a content audit project, is what the return on investment will be.
- Step 2. Plan your auditTo start on your audit’s project plan, focus on proving to what extent each website or application is still fulfilling its purpose, think about a high-level goal to aim for and why you are doing the work.
- Step 3. Engage your stakeholdersContent audits often involve a lot of negotiation, value judgments and decisions. You’ll need to work hard to maintain relationships along the way.
- Step 4. Gather evidenceCollate everything you can find out about content – from pages and assets through to content types, content owners, users and metadata.
- Step 5. Analyse and evaluate your contentAnalysis and evaluation helps with evidence-based decision-making and is useful when talking with content owners and stakeholders.
- Step 6. Action your auditAfter you’ve assessed all the content in the scope of your audit, you will need to report on your findings to get stakeholder support to action the data.