Audit your content to get a clear understanding of your digital estate or service. Create evidence to improve, remove or change.
Why audit content
With millions of gov.au web pages, we need to reduce the clutter. A content audit is where we begin. An audit will help you to scope and budget for content improvement and reduction projects. It also gives you baselines, so that you can report on what you have improved during the content lifecycle.
Did you know?
Research shows that 50% of users of government services have difficulty finding information online. Of those, 24% resort to making a telephone call.
Source: KPMG study: Digital Government Ease of Use Index 2015
How to conduct your audit
- Prove the valueOne of the first questions you will need to answer when pitching a project to audit content, is what the return on investment will be.
- Plan your auditTo plan your content audit, focus on the extent each website or application is still fulfilling its purpose.
- Engage your stakeholdersContent audits often involve a lot of negotiation and value judgments. Throughout the audit you’ll need to work hard to maintain good relationships.
- Conduct the auditCollect everything you can find out about your content. This includes web pages, content types, content owners or subject experts, users and metadata.
- Analyse and evaluateAnalyse and evaluate your content for accuracy, relevance, quality and performance. This helps to make decisions based on evidence.
- Action your auditYou’ll need to report your findings to get stakeholder support to action your findings and improve your content.
Content strategy output
What you'll get
- A detailed view of your content
- A content audit spreadsheet
What to do
Add to Part 4: Current content, in the Content Strategy Template