The .gov.au means it’s official.

Australian government websites always use a .gov.au domain. Before sharing sensitive information online, make sure you’re on a .gov.au site by inspecting your browser’s address (or 'location') bar.

This site is secure.

The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Why audit content


With millions of gov.au web pages, we need to reduce the clutter. A content audit is where we begin. An audit will help you to plan and budget for content improvement and reduction projects. It will also give you baselines, so that you can report on what you have improved during the content lifecycle.

Did you know?

Research shows that 50% of users of government services have difficulty finding information online. Of those, 24% resort to making a telephone call.

Source: KPMG study: Digital Government Ease of Use Index 2015

How to conduct your audit


Content strategy output

What you'll get

  • A detailed view of your content
  • A content audit spreadsheet

What to do

Add to Part 4: Current content, in the Content Strategy Template

    Research and analyse phase

Develop your strategy phase