Why use a content strategy
A content strategy is a critical step at the start of any new project that involves content. It happens before the content is created and continues when the content is live.
Create a content strategy for:
- new services
- new websites
- website redesign
- Machinery of Government changes
- big content changes
Get started on your strategy
Practical guidance, tools and templates to help you put your content strategy together. You can work through the phases below to build your strategy, or as you need.
Research and analyse
Before you begin to create a strategy, you need to understand your content, users and business.
- Identify business needsKnow what your agency's business objectives are so you can align your content strategy.
- Define user content needsGet to know your users and create artefacts that help you action what you’ve learned.
- Audit contentAudit your content to get a clear understanding of your digital estate or service.
After analysing your content, it will become clear that some content and websites are no longer required.
Create user-centred content
Now you’ve implemented your content strategy, make sure you set up processes to maintain and continually improve it.
Join the content community
Content Design in Australian Government is a community of practice for people working in government content — including content editing, content design, content strategy, communications, marketing, publishing, user experience, accessibility and more.
The group shares experiences, ideas and learnings so that we can all help to build better public services for Australians. It is open to anyone working in government who can provide a government email.
To become a part of this group please email email@example.com