Why is content strategy important?
All government content should be guided by a content strategy. This gives you a framework to:
- define and create content that meets your users' and agency’s needs
- improve the findability and clarity of your content
- align your people and processes to the same goals
- strengthen your agency’s workflow, sign-off and publishing check-points
- continually maintain, remove and improve your content
When should you do a content strategy?
At the start of a new project
A content strategy is a critical step at the beginning of any new project that involves content. It happens before the content is created. You can use a content strategy for:
- new services
- new applications
- new websites
- website redesign
If content needs improving
A content strategy can also be used to improve existing content. For example:
- adding new information to a website
- Machinery of Government (MOG) changes
- migrating content to a new system
A content audit is typically a first step in starting a content strategy. This helps you understand your current digital estate. A content audit can cover a single website or service — or multiple.
- Getting buy-inHow to get buy-in from senior leaders and key stakeholders for content improvement throughout the content lifecycle.
- Content auditingBy getting a clear understanding of what content sits where — and how useful it is — you can create evidence for improvements and change.
- Removing contentRemove unwanted, redundant and out-of-date content to help users find what they need.
- GOV.AU Content GuideThis 'living' guide helps government teams create simple, clear and accessible digital content.