Research and analyse
Before you begin to create a strategy, you need to understand your content, users and business.
- Identify business needsKnow what your agency's business objectives are so you can align your content strategy.
- Define user content needsGet to know your users and create artefacts that help you action what you’ve learned.
- Audit contentAudit your content to get a clear understanding of your digital estate or service.
After analysing your content, it will become clear that some content and websites are no longer required.
Create user-centred content
Now you’ve implemented your content strategy, make sure you set up processes to maintain and continually improve it.
Join the Content Community of Practice
The Content Community of Practice is a place for government content specialists, practitioners and leaders to share ideas, solve problems, connect to peers and work in the open.
This community is hosted by the Digital Transformation Agency. People from all levels of government are welcome. You will need a government email address to join. Email firstname.lastname@example.org to join the Content Community of Practice.